Business & Marketing

The UK Sparkling Wine Report 2011:

The UK Sparkling Wine Report 2011 is published by Wine Intelligence who have undertaken research looking at;

  • sparkling wine consumption, frequency of consumption and crossover
  • profiles of drinkers
  • locations of usage and perceptions
  • Sparkling wine brand health measures
  • Champagne focus questions

The report is available to download from the WineSkills library.

Business & Marketing Library Resources:

The WineSkills library holds a number of ebooks and journals with a focus on business & marketing. Click on the images below to access the most popular titles.

Journal of Product & Brand Management
Journal of Wine Research