Grapegrower & Winemaker is the leading wine industry publication aimed at growers and vignerons that provides practical outcomes and includes the latest industry news; research and information on grapegrowing, winemaking, business and technology and sales and marketing.
WineSkills Library (business & marketing)
Corporate community relations : the principle of the neighbor of choice
The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions.
European Journal of Marketing
The explicit aim of the EJM is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies.
Global wine tourism : research, management and marketing
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand, this book reviews the latest management and marketing strategies.
International Journal of Wine Business Research
Emerged from the International Journal of Wine Marketing, the purpose of the International Journal of Wine Business Research (IJWBR) is to provide a forum for publication of timely, rigorous, technically sound, and scientific research manuscripts that focus on all business aspects of the wine industry.
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