The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions.
WineSkills Library (business & marketing)
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand, this book reviews the latest management and marketing strategies.
The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. "The Business of Wine" is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry.
This is an excellent resource about wine for everyone from the curious consumer to the industry professional. Wine has been a beverage staple since ancient times, especially in Europe, and today's global wine business is thriving. More people are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings.
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. "The Business Plan Workbook" has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike.
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